40044A Search Advertising with Bing Ads

350€

About this course

The Bing Ads Accredited Professional program helps you become a Bing Ads expert. With topics that range from getting your search advertising campaign started, to optimizing it, and managing your budget, this course covers everything you need to know to plan, create, and manage your ad campaign. Then, when you’re ready, you can take the Bing Ads accreditation exam to enjoy the member benefits.

Audience profile

This course is intended for Digital Marketing Professionals including web designers, developers, marketing consultants as well as business owners.

At course completion

After completing this course, students will be able to:
  • Plan a Bing Ads campaign.
  • Create a Bing Ads campaign.
  • Optimize a Bing Ads campaign.
  • Use Bing Ads reports.
  • Manage a Bing Ads account.
  • Use the additional Bing Ads Tools.
  • Explain the reasons that search ads with Bing make sense for small and medium-sized businesses.

Detalii curs

  • Durata 2 zile
  • Nivel 200
  • Limba curs Engleza/Romana
  • Limba suport Engleza
  • Cursanti/grupa 10
  • Examen
  • Certificare
Course Outline

Module 1: Introduction Bing Ads

This module introduces search marketing, describes the search advertising process, and describes the Bing Ad basics.

Lessons

  • Search Marketing Essentials
  • Getting Started with Bing Ads
After completing this module, students will be able to:
  • Describe the search advertising process.
  • Explain the Bing Ads campaign structure.

Module 2: Planning and Creating a Bing Ads Campaign

This module introduces the basics of planning and creating a Bing Ads campaign.

Lessons

  • Planning a Successful campaign
  • Creating a Bing Ads campaign

Lab : Planning and Creating a Bing Ads Campaign

After completing this module, students will be able to:
  • Plan a Bing Ads campaign.
  • Create a Bing Ads campaign.

Module 3: Optimizing a Campaign

This module explains various strategies for improving campaign performance and reaching the right customers.

Lessons

  • Optimizing Campaign Performance
  • Targeting the Right Customers
After completing this module, students will be able to:
  • Optimize a Bing Ads campaign.
  • Target the right customers.

Module 4: Using Bing Ads Reports and Performance Data

This module explains how to use performance reports and campaign analytics to further analyze campaign effectiveness and track your progress against sales goals.

Lessons

  • Overview of Bing Ads Reports
  • Using Performance Reports to Monitor Performance
  • Using Campaign Analytics to Track Progress

Lab : Planning and Creating a Bing Ads Campaign

After completing this module, students will be able to:
  • Describe Bing Ads Reports.
  • Explain how you can gain insights for optimizing campaigns by using Bing Ads reports.
  • Use the Campaign Analytics tool to track progress on your goals.

Module 5: Managing your Bing Ads Account

This module explains how to manage your Bing Ads account settings and perform budgeting and billing tasks.

Lessons

  • Account Settings
  • Bing Ads Billing

Lab : Managing your Bing Ads Account

After completing this module, students will be able to:
  • Manage your Bing Ads account.
  • Manage your Bing Ads billing.

Module 6: Using the Additional Bing Ads Tools

This module explains how to further analyze and increase campaign performance by using the Bing Ads Intelligence Tool. It also explains how to increase your efficiency by managing your Bing Ads accounts offline and uploading them in bulk.

Lessons

  • Using the Bing Ads Intelligence Tool
  • Using the Bing Ads Editor
After completing this module, students will be able to:
  • Use the Bing Ads Intelligence Tool to analyze and improve campaign performance
  • Using the Bing Ads Editor to manage your Bing Ads account offline

Module 7: Selling Bing Ads

This module provides an introduction to the search ad marketplace, common trends in search ads, and value and competitive positioning for Bing. Additionally, this module will provide you with some common customer objections and responses to make your job selling Bing Ads easier.

Lessons

  • The Yahoo! Bing Network, Bing, and Bing Ads
  • Bing Ads: Social, Local, and Mobile
  • Bing: Real Results
  • Objection Handling
After completing this module, students will be able to:
  • Describe the Yahoo! Bing Network, Bing, and Bing Ads, as well as Bing Ads’ social, local, and mobile attributes.
  • Explain some industry trends and discuss the real results customers can get by using Bing Ads.
  • Identify the most prevalent customer objections to making Bing Ads a part of their search marketing, and some possible responses you can use to gain their business.